Sotheby's International Realty
The Realtors of Matthew and Alisa Group Real Estate built a team with the goal of offering the best real estate experience possible. With this goal in mind, our real estate team made strategic choices to align with the best support system available. The local expertise in the Boston market led to a partnership with the brokerage of Gibson Sotheby’s International Realty.
The benefits go beyond the local market with the global reach of the Sotheby’s International Realty brand. Across the globe, Sotheby’s has been associated with luxury for centuries. It was in 1744 that Sotheby’s conducted its first auction, selling the library of Sir John Stanley. The auction house continued to operate as booksellers then expanded to offer art and antiquities. The Sotheby’s name earned renown for marketing the world’s most valuable possessions and garnered a reputation built on the exceptional service provided to clients.
With over 230 years experience selling the art on the walls, Sotheby’s was commissioned in 1976 to sell an estate including the home. As a result of this sale, the Sotheby’s International Realty brand was launched and became known around the world for representing distinctive properties. Despite rapid growth resulting in a global network, the brand’s reputation has persevered and Sotheby’s International Realty has been rated the most prestigious real estate company by high net-worth consumers in the Luxury Institute’s Luxury Brand Status Index survey.
Today, the Sotheby’s International Realty network includes over 11,000 associates in over 500 offices. Over 40 countries are represented within a network that accounts for over 7,500 referrals each year.
Beyond the benefits of advertising within affiliate offices, the Sotheby’s International Realty brand offers an array of marketing opportunities. The media strategy for 2012 is designed to produce 506 million impressions working with exclusive partners such as The New York Times, The Wall Street Journal, Bloomberg Markets, BBC, The Telegraph, Financial Times, and the South China Morning Post.
Sotheby’s International Realty also produces RESIDE magazine and sothebysrealty.com. RESIDE is a high-quality print magazine that has been honored with the coveted Hermes Platinum Award for creative excellence and outstanding design and editorial in the overall magazine category. The sothebysrealty.com website is another vehicle offering international exposure. The site garners 3.5 million page views per month, is translated into 13 languages, and offers conversion into dozens of currencies.
Please watch the following video for more information on the Sotheby's International Realty marketing strategy and contact us with any additional questions.